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"Using data intelligence to design more effective and targeted business strategies.”

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📃 Context:

One of the leaders in shopping center management in Portugal and Spain has partnered with Kido Dynamics to implement the Geodata - Areas of Interest tool, which has significantly improved visitor flow and behavior analysis.

By leveraging the full potential of mobile data and the advanced analytical capabilities of Kido Dynamics, the company has overcome the limitations of traditional systems such as cameras and Wi-Fi sensors, which offer restricted capabilities in distinguishing unique visitors, providing detailed demographic insights, and delivering comprehensive traceability of visitor mobility patterns..

This strategic collaboration has not only optimized operational efficiency but has also unlocked new opportunities to enhance customer engagement. The ability to integrate demand characterization with mobility patterns delivers actionable insights, enabling data-driven decision-making that improves resource allocation, maximizes marketing effectiveness, and ultimately drives higher profitability for shopping centers.

🎯 Problem:

Shopping centers faced significant data collection and analysis challenges due to limited and expensive technologies. Cameras repeatedly counted the same person, while WiFi systems and sensors only captured information from a small fraction of visitors. Moreover, these visitors rarely shared demographic data or their place of residence

This fragmented view makes it difficult to perform in-depth analyses and gain a holistic understanding of customer behavior. However, accurate characterization of visitor demand is critical for assessing the commercial performance of shopping centers, as it enables the correlation of foot traffic with sales performance, the identification of growth opportunities, and the development of data-driven strategies that enhance profitability and competitive positioning.”

🧩 Kido’s solution

💻 Customized Analysis for the Area of Interest**:**

Through the Kido Dynamics platform, it is possible to create zones (polygons) that cover the shopping centers of interest, as well as identify the competitors' shopping centers. This solution allows the client to analyze the flow of visitors by day and time and provides valuable information about their origin and demographic profile.

📊 Unique Visitors and Demographic Analysis**:**

The platform monitors unique visitors daily and accurately records their entry and exit times, including information about the distance traveled and the duration of the trip to the shopping center. This tracking allows for a detailed analysis of traffic patterns and the planning of more effective marketing campaigns.